eXelate Launching TV-Mobile Ad Solution: CEO Zagorski
It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty...
View ArticleNielsen, eXelate Will ‘Co-Build Products From Day One': Zagorski
Media measurement firm Nielsen and programmatic ad tech outfit eXelate had already worked together for five years before the former’s acquisition of the latter this March. Now they are working on the...
View ArticleTracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
If a tree falls in a forest and no-one was around to hear it, did it really make a sound? Many advertisers have asked themselves that question in years gone by, unable to know whether their analog...
View ArticleTremor Video Sold Its DSP To Remove Friction, CEO Zagorski Explains
When video ad-tech operator Tremor Video sold part of its business to Taptica of Israel in August, it meant a $50mn price tag for the sale. But, to Tremor CEO Mark Zagorski, it means more than that. In...
View ArticleSell-Side Has Big Upside: Tremor CEO Zagorski
No wonder he just sold his new company’s demand-side operations. Whilst there is ongoing consolidation of ad-tech players catering to advertisers and their agencies, video ad-tech outfit Tremor Video’s...
View ArticleHulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
Programmatic technology may have grown up transacting remnant display ad inventory, but its increasing application to deliver ads to TV screens looks a world away from the advanced tech’s humble...
View ArticleOTT Publishers Want Control & Independence: Telaria’s Zagorski
In a world where advertising partners play for both teams, you never really know who is on your side. So says one executive whose company felt so strongly about that issue, it split in two. Telaria...
View ArticleSubscription Fatigue is Coming: Telaria’s Zagorski
PHOENIX — Even as subscription content services go on booming, people have been forecasting a plateau. As the likes of Netflix, Spotify, news publishers, grocery services and more attract monthly...
View ArticleTelaria’s Zagorski On The Potential For App-Based OTT Providers
Telaria CEO Mark Zagorski sees “a ton of growth” for app-based companies providing over-the-top television services. Their potential comes as OTT and connected-TV have gone from discovery to the...
View ArticleRubicon, Telaria Merge To Bolster Connected TV Ads
Two publicly-traded ad-tech companies say they want to merge, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. Rubicon Project and...
View ArticleClik here to view.
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
Mark Zagorski has a vision for a unified connected TV effectiveness metric. But first, he’s going to need to ensure connected TV ads can all be seen in the first place. In September, Zagorski joined as...
View ArticleInvestors That Offer Strategic Advice Are Best Partners: DoubleVerify’s Mark...
Companies have differing needs for capital as they grow past the startup phase, build scale and support ongoing innovation to remain competitive. Before joining digital media authentication firm...
View ArticleDoubleVerify To Verify Netflix Ads, Finds Election Hate Speech Growing
If only every ad environment was as premium as the one Netflix is about to launch. Measurement and analytics vendor DoubleVerify just announced it will provide media verification to help Netflix’s new...
View ArticleDoubleVerify’s Zagorski Urges Responsible Response To Rise Of AI Concerns
LAS VEGAS — As artificial intelligence and generative AI emerge in the media world, how should we think about the pros and cons? Mark Zagorski, CEO, Double Verify, says the tech can be a boon for...
View Article
